The mark consists of an image of a sliced orange half in the colors orange and white with an orange drop forming below in dark orange on an orange background, overlapping the orange are Japanese Characters in black and white, underneath and to the right of the orange are the stylized words "[SUKKIRI: REFRESHING]" in black and the stylized wording "MANDARIN" in white, below everything is the stylized wording "BEAUTIFUL JAPANESE FLAVORS & JAPANESE SAKE" in white, above the orange is a chrysanthemum with eight petals in gold with the stylized word "KIKUMASA" in gold.
The non-Latin characters in this mark transliterate to "SUKKIRI MIKAN" and this means "REFRESHING MANDARIN ORANGE" in English.
KIKUMASA SUKKIRI REFRESHING MANDARIN AND BEAUTIFUL JAPANESE FLAVORS JAPANESE SAKE
The color(s) white, orange, black, and gold is/are claimed as a feature of the mark.
The wording "KIKU" means "chrysanthemum", and the word "MASA" means "right" or "correct". The wording "KIKUMASA" has no meaning in a foreign language.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "MIKAN" AND "MANDARIN" AND "JAPANESE FLAVORS & JAPANESE SAKE"